Guidelines for effective strategic marketing process
The well thought process for strategic marketing offers solutions and the target market allows the company to discover and fulfil those needs in a cost-effective manner. Let us explore guidelines for effective strategic marketing process:
- Set achievable goals and ensure that these are clear, structured, and easier to accomplish.
- Validate your assumptions through market research.
- Use simple and precise plans that will benefit the customers as well as business.
- Implement the plans that are affordable to the company
Ensure control and flexibility by customizing business plans and goals.
Problems to expect in the strategic marketing process
Well, after creating a suitable marketing structure there comes certain issues that could arise in order to deter the smooth marketing process. Here are some of the possible issues that company must prepare to face:
- Organizational issues: focuses on poor assumptions, customer needs without validation, implementing plans without skilled workforce, and loss of sight at the customer needs during the planning phase.
- Marketing department issues: focuses on performance assessment problems, inflexibility, co-ordination problems, human relation issues.
- General problems: focuses on feedback issues, issues relating the marketing cost, and problem integrating information collection into plans.
Why Apple’s strategic marketing is considered to be the best?
Apple has a competitive advantage over its competitors because of its well-structured strategic marketing process. As per the Forbes, it was reported that Apple was voted as the winner for marketing excellence.
Do you want to know how Apple has maintained its consistency in getting customers value?
Apple consistently follows their 35-year-old, 3-point philosophies that are as follows:
- Empathy: includes authentic understanding of the customers’ needs.
- Focus: concentrates on eliminating all the unimportant opportunities, and
- Impute: focuses on creative and professional representation of products.
The social media today spells out Apple as:
A: “Approach customers with a personalized warm welcome”
P: “Probe politely to understand all the customer needs”
P: “Present a solution for the customer to take home today”
L: “Listen for and resolve any issues or concerns”
E: “End with a fond farewell and an invitation to return”
Not wrapping up, but giving a piece of advice to all the marketers:
If you want your company to maintain a desired customer value, you need to incorporate these practices for strategic marketing process and ensure that it is followed with consistency. We bet that your company will be rewarded and recognized for its efforts.
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